Until we can manage time, we can manage nothing else
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question
Results are obtained by exploiting opportunities, not by solving problems
Knowledge has to be improved, challenged, and increased constantly, or it vanishes
Rank does not confer privilege or give power. It imposes responsibility
What’s measured improves
Business has only two functions – marketing and innovation
The purpose of business is to create and keep a customer.
The best way to predict your future is to create it